Last week we had a mini-book fair at school. It was fun and very successful. I overheard some parents discussing a book they were going to buy for their second grader. One mother said “this book is one the books that they read in Guys Read. When they finish he (refereeing to me) put a guys read sticker on it. It’s like having an Oprah Book Club sticker on it.”
I got the stickers a few years ago when Jon Sczieska’s Guys Read Book first came out, and decided to just use them. I guess they are having some impact.